Cognative Piac- És Közvéleménykutató Kft., Budapest

We were established in 1999 as INRA Hungary. On the 12th of November 2002 we became a completely Hungarian owned company with independent ownership structure. Since 1st of January our name has changed to Cognative and we became the exclusive representatives of the NFO WorldGroup in Hungary. Guide to the Land of Mind: We have to bring each business decision through the mesh of the cognition, emotions, thoughts and attitudes, should they be consumers, customers, service users, or retailers, business partners, or even owners, employees, who play role in the decision or its outcome. If a man strays somewhere, usually uses guidebooks, maps, that can help in orientation, but it often happens that he reaches the desired goal only after several attempts or through by-passes. Guide on the language of the decision makers An aboriginal, who knows every zigzag of the terrain, knows, where he can get through more quickly, but he is aware of the dangers as well, and thus he walks with such safety .